Harborline Company Logo

Overview

Harborline, a coastal logistics firm, had outgrown a dated mark that no longer matched its ambitions. We built a complete identity — logo, typography, color, and guidelines — that feels established on a ship hull and sharp on a pitch deck.

Challenge

Three legacy logos were in circulation, colors shifted between offices, and partners improvised their own versions. Every new touchpoint diluted recognition instead of building it.

Approach & solution

Positioning workshops aligned leadership on "steady momentum" as the brand idea. The mark combines a stable geometric base with a forward-cut angle; the system extends to vehicle livery, documents, uniforms, and a digital kit with locked templates.