Topapp iOS Game App

Overview

Topapp is a casual iOS game with a big personality. We designed its full interface — onboarding, game screens, progression, and store presence — then stayed on as design support through seasonal events and feature releases.

Challenge

Early testers loved the concept but bounced in the first session: the onboarding explained too much, progress felt invisible, and the store page undersold the fun. Retention sagged before day seven.

Approach & solution

We cut onboarding to a single playable moment, made progress visible everywhere with lively motion, and rebuilt the store screenshots around real gameplay. Prototype testing with players guided every iteration before development locked the designs.