Northbeam WordPress Theme

Overview

Northbeam needed a theme that could sell agency services on its own: bold typography, dark-mode sections, and case-study layouts that make past work look its best. We designed a full component library and developed it into a fast, block-based WordPress theme.

Challenge

The old site was slow, hard to update, and buried its best projects three clicks deep. Editors avoided publishing because every change risked breaking the layout — so the portfolio went stale and leads dried up.

Approach & solution

We rebuilt the information architecture around two journeys — "see the work" and "start a project" — then designed reusable blocks for hero stories, metrics, and testimonials. Development focused on performance budgets, accessible contrast, and an editing experience the Northbeam team actually enjoys.